How do you get 'invited' to buy a Ferrari?

Some Ferraris are so exclusive you can’t buy them without being asked. But how do you get on the list?

Peter Iantorno December 1, 2014

Did you know there are some Ferraris deemed so special that you need to meet a certain set of criteria to even be considered to own one?

Take the Ferrari LaFerrari for instance, a 950bhp, 6.2-litre, V12, hybrid supercar of which only 499 have been made. It's a Ferrari owner's dream car, but to even stand a chance of being allowed the honour of spending AED 6 million on one - not including taxes, of course - you must first meet a pretty extensive list of criteria to prove that you're the right type of person who is worthy enough to own one of Maranello's finest creations. 

Firstly, potential owners must be able to prove that they've purchased at least two new Ferraris recently, and no fewer than six in the past decade. It was reported that one man in the Philippines bought an F12 Berlinetta just so that he could fit the bill.

Not only that, but once you've proved your purchasing power, you must also demonstrate that you bought the cars for personal use rather than simply investments, thus showing that you're truly devoted to the brand.

Also helpful is a valid FIA motor racing licence, because the LaFerrari is such a finely tuned instrument that Ferrari doesn't want any old boy racer with a few million dirhams to his name who doesn't know how to control a fast car getting his hands on it.

In fact, it's so finely tuned that once a potential owner has proved all of these things, he even has to make a personal visit to the factory to get a seat specifically fitted to the precise proportions of his backside. 

Now this might seem like quite a lot to go through just to be allowed the privilege of spending a whopping AED 6 million of your hard-earned cash on a supercar, but prior to the 499 units being made and the car making its debut at the 2013 Geneva Motor Show, more than 1,000 people had proved all of the above and submitted their request to buy the car.

There's good reason why Ferrari is so selective over the owners of its most exclusive vehicles. Aside from the fact that if you crash a LaFerriri you can expect to pay around AED 90,000 deductible on the insurance, it's also about much more than just money.

It's about keeping up a reputation for motoring excellence and a passion for cars as an art form, rather than simply a mode of transport. It's about ensuring that owning a Ferrari is still special and a privilege reserved for those who are passionate and truly deserve it. And if there's one thing that no amount of money can buy, it's passion.