An Aston Martin made to measure for the Middle East

IMAGES: The brand new Lagonda has been made especially for Gulf customers.

Damien Reid February 1, 2015

Late last year, a world's first in automative terms happened in Oman, involving Aston Martin and one extremely desirable car. A super saloon that’s being built specifically for the Middle East market underwent hot weather testing just outside of Muscat.

The car will not be made available anywhere else in the world. It’s also not surprising – given that it’s from Aston – that it’s going to be mega expensive. While no figure has been quoted yet, you can expect to find it around the AED 3 million mark – depending on the configuration. Although, even if you did have that kind of money, it won’t guarantee you the keys, as buyers need to be invited by the company to make a purchase.

So exclusive will it be, in fact, it will just be branded as the Lagonda as a mark of respect to the uber-exclusive saloons of previous decades that sat at the very top of the luxury limousine tree. “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin but for discerning customers who are seeking the ultimate in luxury and personalisation,” Design Director, Marek Reichman said. 

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons.” Given that Aston only built 77 examples of the One-77, the company has promised that the Lagonda will be more exclusive even though our region trails the United States, Russia and China in sales volume. Having Aston’s purse strings kept in Kuwait may have had an influence on the project. 

The company claims its hot weather testing programme was among the most extensive and detailed ever carried out, going as far as to use black paint to soak up as much heat as possible during its 22,000km, four-week regime.

Tested along coastal, urban, desert and rough mountain roads, the Lagonda prototype was subjected to 80+ degree cabin temps after being left in the sun for over half a day at a time to test its air-con capabilities while engineers averaged 800km a day in temps of up to 50 degrees Celsius to ensure everything will be just right for the only market that matters.

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