Google’s Pixel phone will destroy its android partners

Google has said it is targeting Apple, but it will first devour the Android smartphone market.

Meryl D'Souza October 9, 2016

You may have heard of the Google Pixel – the smartphone poised to take on the iPhone.

The tech wizards at Google could not have timed the launch better. In a year where Apple unveiled a solid yet unspectacular iPhone 7 and Samsung’s devices are exploding left right and centre, the Pixel could take the lead in the race for smartphone of the year.

The Pixel’s launch was littered with digs at Apple. It started with the camera bump, touched on memory and storage charges before inevitably mentioning the headphone jack. Don’t be fooled, though. The Californian search giant might be aiming at Apple but every other Android phone will be a casualty of that battle. 

Why Samsung must be worried

According to research from Gartner, Samsung controlled 23 per cent of the smartphone market share in the first quarter of 2016 in contrast to Apple’s 14 per cent in the same period. 

Those results will undoubtedly change now. We told you about Samsung’s recall of Note 7 devices, but even their replacement phones are exploding now, according to The Verge. If there’s any truth to that story, Samsung may have to end distribution of Note 7 devices altogether and that could mean a seismic shift in the Android universe.

You may have noticed that the Pixel is meant to appeal to the same high-end users who prefer iPhones but don’t forget, that’s Samsung’s target market as well. It’s a whole lot easier to convince people to give up their exploding Android phones than to make them switch operating systems that may or may not end up in a certain amount of loss of data.

Why everyone else must be worried

Samsung may be a sitting duck because of the battery problems surrounding it, but that doesn’t mean other smartphone companies running the Android OS can take things lightly. 

Google’s phone may not be a world-beater, but understand what the phone represents. The Pixel is the first phone designed by Google. Ardent Android fans will be aware of the fact that HTC is the “Original Device Manufacturer" for the Pixel, but this is a Google phone. 

The Pixel is Google’s strive for tighter integration between hardware and software. Think about your own Android phone. It probably doesn’t have Android Nougat yet, despite its release in August. Now search for your closest Apple phone and marvel at the fact that it’s running iOS 10.

This fragmentation of the Android OS will not be a problem should you buy a Pixel. Since Google designs the phone, updates won’t have to go through checkpoints set up by manufacturers, they will be tailor-made to enhance the device.

Don’t believe us? Here’s proof: Google’s Pixel will be running Android 7.1. That’s an Android OS version that never even existed until the Pixel was launched.

The Google universe

It won’t stop with the phone, though. Everyone knows that when you buy an Apple product, you don’t just get a gadget, you’re buying a piece of the ecosystem. With Pixel, Google’s playing the same tune.

You have to know about the Pixel’s camera for this to make sense. Yes, the camera is part of the hardware of the phone, but stay with us. The Pixel sports a 12-megapixel snapper that, according to DxO Mark’s tests, is the best in the world. 

Since they’ll be taking some of the best pictures in the world, Google is giving Pixel users unlimited image and video storage on its cloud-based storage app Google Photos.

Along with the storage feature, Pixel phones will also come Daydream-ready for any VR experiences you can think of and will also feature Google’s answer to Siri: Google Assistant. Assistant is said to be far more powerful that the Google Now voice assistant that’s available on Android devices and has the ability to tap into popular third-party apps like WhatsApp.

Starting small

We’ve seen what Google can do when it comes to software. Android is the world’s most popular mobile operating system with an 87.6 per cent share of the worldwide market.

In time, Google will take the fight to Apple, but right now, the Pixel will challenge every Android device in the market. Google just can’t come out and say it because brands like Sony, HTC and Samsung are its partners.