Meet the HTC 10: Arriving soon in the UAE

We get hands on with HTC's new phone and see why it will be the most powerful device in the Middle East.

Meryl D'Souza April 13, 2016

Over the last two years, HTC lost the plot a little. The One M9 and the A9 were disappointing and didn’t threaten the big two - Apple and Samsung. That all changed as of yesterday. Say hello to the HTC 10, HTC’s classiest looking phone yet. 

Notice how there’s no “M” or “A” or even a “One” preceding the 10? HTC said they stuck with 10 because it signifies how stellar the phone is. Many sporting icons are linked to the number - Messi, Pele, Maradona - and it’s the perfect score in many judging-based sports. The Taiwanese company feels it has achieved something close to the perfect phone with the 10, and after being hands on with it at yesterday's Middle East unveiling in Dubai, we can’t help but agree.

Camera: No more blurry selfies

Like the Samsung Galaxy S7 and the iPhone SE, the 10 will sport a 12-megapixel rear shutter with laser autofocus, optical image stabilisation and a two-tone LED flash. The focus, like Samsung, has been on lowlight photography and that is taken care of by the company’s UltraPixel tech – basically, bigger pixels designed to draw in more light. There’s also 4K video capabilities. 

But it’s the front camera that delivers the knockout blow to both its competitors. The 10 is the world’s first smartphone to have a front camera with optical image stabilisation. 

HTC 10 by the numbers

  • Operating System: Android 6.0 Marshmallow
  • Camera: Rear 12MP and front 5MP
  • Display: 5.2-inch Super LCD5 capacitive touchscreen
  • Resolution: 1440 x 2560 pixels (565 ppi)
  • Battery:  3,000mAh
  • Price: AED 2,399
  • Global release date: Early May

Power: Top of the GCC food chain

While the 4GB Ram puts the 10 on par with the S7, HTC is not leaving its customers in the Middle East short-handed. Like everywhere else in the world, the 10 will come to our shores with the Qualcomm Snapdragon 820. That’s a big deal for two reasons:

  • It makes the 10 the first device with the Snapdragon 820 in the Gulf.
  • The Snapdragon 820 is faster than Apple’s A9.

To certify its credentials, the 10 has received a score of 88 by the respected benchmarking outfit, DxO Labs. That places it above the Galaxy S7 in the smartphone food chain. 

Software: Google Reboot

HTC has always had the most stylish looking android system. This time, they’ve taken it up a notch by working with Google to take down the bloatware and app duplication. There’s just one calling app, gallery app, music app etc. HTC has even done away with the app grid for your homescreen. You can now place your apps anywhere you want. 

BoomSound: All about that bass and treble

If you’ve seen the HTC and are a little miffed you don’t see the standard BoomSound speakers, don’t fret. The HTC debuts the BoomSound Hi-Fi system that has a woofer in the bottom of the phone and a tweeter up top, so high and low frequencies come from above and below. 

Here’s how the HTC 10 compares to the iPhone SE and the Samsung Galaxy S7: