Brand focus: Officine Panerai

October 17, 2014

Overview

Who: High-end, Italian watch company. Founded: 1860. Known for: Long-time supplier of timepieces to the Italian Navy. Trademarks: Radiomir and Luminor watches.

Smooth sailing: A nod to history

Classic yacht challenge, Cannes. With its heritage deeply embedded in the ocean, it is no surprise that Panerai hosts the annual Classic Yacht Challenge in France’s south coast. Last month (Sept 21-28) witnessed the 10th anniversary of the event with a series of races between some of the best and oldest classic and historical yachts from all over the world.

Home sweet home: Going back to its roots

Panerai Florence San Giovanni Boutique. In 2010, Panerai bought and re-opened its historic original boutique in Florence’s Piazza San Giovanni. The brand first opened a store on that spot in the early 1900s where it housed a store, a repair shop and a watchmaking school. Today, following a meticulous refurbishment, the Bottega Panerai has become a showcase of some of the brand’s most special pieces.

Like clockwork: The restoration of the Florence Cathedral

FLORENCE CATHEDRAL - PAOLO UCCELLO CLOCK. Building on its reputation for arts patronage, Panerai is currently involved in the restoration of the Monumental Clock within Florence’s Santa Maria del Fiore Cathedral. The 7m-wide clock was built in 1443 and is painted by one of the great masters of Italian Renaissance, Paolo Uccello.

The game changer: Panerai's first icon

Panerai Radiomir. Now the name of one of Panerai’s most successful timepiece collections, the brand originally invented and patented Radiomir – a radium-based, luminous material – back in 1916. The material allowed Panerai’s watches to have high visibility, especially at night and underwater. Details: visit panerai.com