Meet The Creative Genius Behind BerlutiMay 11, 2014
The Berluti manThe Berluti man does not have a specific age, but he does have a specific sense of style. He can be a man in his thirties wearing a beautiful suit, or a 70 year old man with sportswear or Grande Mesure formal wear. Regardless of his age, he is elegant with a strong fashion education and an artistic soul. It is this idea of the Berluti man that inspires me while I design. I constantly think of what his personality would be; what he is wearing; his moods etc. It’s like there is a film permanently playing in my mind, and the Berluti man is at the centre of it. When the style or the trend of the collections change from one season to another, it is because this man is moving forward, he is evolving.
Introducing ready-to-wearAlthough we are renowned for our shoes, we felt that there was a space in the market for a full crafted, qualitative and handmade collection of clothes (pictured below). We had many requests from our customers to have a full silhouette that could fit well with the Berluti shoes. That is why we designed starting from the bottom to go up to the top.
I would love to know what his inspiration was when he was a photographer; what was his fascination with taking pictures of circus freaks.