Puma calls all troublemakers

August 7, 2014
Just a few hours after he won gold in the men's 100 metres at the London 2012 Olympics, Usain Bolt was pictured relaxing with three women from the Swedish handball team. Not a bad way to celebrate. If the Olympic village had provided jacuzzis however, he surely would have made use of them, just like he does in this promo video from his sponsor Puma. While Adidas and Nike played viral commercial battles in the run-up to the World Cup, Puma has cleverly waited until now to release this video featuring the world's fastest man, football joker Mario Balotelli, the Ferrari F1 team and golfer Rickie Fowler. The sports brand has marketed the video under the slogan 'Forever Faster - Calling All Troublemakers'. But none of their athletes are really bad boys, and only Bolt is the one who defines speed. Forget the accuracy of the video though - just enjoy these big names hanging out in a hot tub with bikini-clad women. Why do young men want to be sports stars again?