Twitter's most popular world leaders

June 30, 2014
The days of door-to-door canvassing are over. Every world leader worth their salt is now on Twitter, and the social networking tool is proving to be extremely useful in raising a leader's public profile and engaging with a younger, tech-savvy audience. In light of the increased importance of Twitter, public relations and communications firm Burson-Marsteller decided to produce a smart infographic on what they call 'Twiplomacy'. It reveals that the most followed world leader is - no surprises here - Barack Obama, who, at almost 43.8 million, is streets ahead of the next most followed leader, Pope Francis, who has just over 14.1 million followers of his different language accounts combined. But the really big news in the Twittersphere is the rapid increase in popularity of Indian prime minister Narendra Modi. The leader of the Bharatiya Janata Party has overtaken the White House's official account for fourth place, just behind Indonesian president Susilo Bambang Yudhoyono. Modi is a big advocate of social media and with India's massive population, his number of followers is only going to grow. [caption id="attachment_4539" align="aligncenter" width="955"]modi Narendra Modi now has almost five million followers.[/caption] The best world leader to send a tweet to if you want a response is Ugandan prime minister Amama Mbabazi, who replies to an impressive 95 per cent of tweets he receives. Which sort of has us wondering, does he do anything else? Although it must be said that we very much doubt Mbabazi himself is the person doing the replying. However, there are a few high-ranking officials who take care of their own accounts. Estonian president Toomas Hendrik Ilves is one, as is UK foreign minister William Hague, who once tweeted: "#Twitter is a great way of making our staff nervous by communicating directly!" The study also revealed that the most active Twitter accounts are those of the presidency of Mexico and Government of Mexico, which sent out a rather over-the-top average of 78 and 71 tweets per day respectively. Followers of Mexican politics must have a lot of time on their hands... Take a look at the full infographic below and ask yourself: is your country's leader on Twitter too much, or too little?

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