Morning habits part 6: George Esquivel

Tumi’s creative director approaches his day like a true Californian.

Matthew Priest July 19, 2015

In part 5 of our Morning Habits series, Omar Bin Khediya told us what it is like to be one of the UAE's leading Emirati entrepreneurs.

How does his morning routine compare to that of true Californian, Tumi's Creative Director George Esquivel? Read on to find out... 

George Esquivel - Creative Director, Tumi

A man of many talents, two years ago the American shoe designer was handpicked to ramp up the creative side of the luxury luggage brand Tumi. Now constantly jetting around the globe, when he is not in transit, the laid-back designer likes to keep his family close and approach the day like a true Californian.

What time do you wake up in the morning?

It all depends on what time I go to bed, but it is normally between 6am and 7am. 

What is the first thing that you do?

I thank god for letting me wake up! I try hard not to look at my phone first thing in the morning, because then the work starts rolling in. In the mornings, I hang out with my family, while my wife gets the kids ready for school.

I am addicted to magazines. I don't have the time or attention span to read books, so magazines are perfect for me.

Do you do any exercise?

If I have time I try to go for a mountain bike ride, if not I’ll jump on the spin bike, or go for a quick jog – something to clear my mind before all the chaos starts.

When do you send your first email?

My first emails go out before i go to sleep! usually I’ll start as soon as I wake up at 6am, because i live in California and the people on the east coast are already at work so, even though I don’t want to, it is often as soon as I wake up.

What do you have for breakfast?

It is typically a piece of fruit. my shop is in Orange County, but if I have work in LA, then I will typically arrange breakfast meetings there. My schedule is generally pretty chaotic, so there is no real set plan! 

How do you get to work?

If it’s not too hot, I will ride my bike, but otherwise I drive in my Volvo XC60. Most days, I’ll pop down to my shop [Esquivel Shoes] or, if I don’t have to, I try to avoid going in because i think the mood and dynamic of things changes when the boss is there.

What are your morning media habits?

I watch the news in the morning, and I am addicted to magazines. I don’t really have the time or attention span to read books, so magazines are perfect for me.