These Nike kicks have been eight years in the making
Presenting the next generation of Nike’s Air Max: the Nike Air VaporMax.March 5, 2017
Late last year, I caught up with DJ, author, sneaker guru, streetball player and a member of the Rock Steady Crew, Bobbito Garcia at Sole DXB last year to talk about basketball, hip-hop and sneakers. One of the shoes we touched upon was the Nike Air Max.
While talking about it, Garcia told me how that line was a saviour to streetballers when it first came out. “Before the Air Max series, I would put a pair of socks inside my shoes to protect my ankles. Sometimes I’d even fold it up,” he said.
I remember being quite surprised with Garcia’s revelation. Back in the day when TVs weren’t as thin as credit cards, I though the Air Max series was awkward. I was young and lived in my own bubble, so to me the shoes were ugly. At the time, I never thought footwear would dictate such a large part of someone’s life.
In 1987, Tinker Hatfield came up with a crazy idea: He wanted Nike sneakers to have visible air, and so the Air Max 1 was born. It’s come a long way since then. What started as a visible air unit in the heel eventually turned into a full-length sole. And now, Nike takes another step forward with the Nike Air VaporMax.
The Air VaporMax is a running sneaker that represents the apex of Nike’s proprietary tech. Not only is this new innovation catered to flex with the natural motion of your foot, it also fulfils the promise of actually running on air without any foam or other layers in between. Think of it as a Nike Flyknit upper and Air Max lovechild.
The Nike Air VaporMax will retail at AED 999 from March 26.