Richard Mille: The 21st century watchmakerJuly 12, 2014
Who: French watchmaking house.
Known for: Breaking away from traditional watchmaking techniques and materials.
Trademarks: Curves and robust casing.
Unveiled to the world in 2001, the RM 001 Tourbillon broke from watchmaking tradition. From its avante-garde design, to its innovative use of materials and manufacturing processes the RM 001 stunned the watch world.
Now well into the RM series, Richard Mille continues to produce racing-inspired timepieces of unique design.
The ambassadors Not only does the brand surround itself with ambassadors of the highest standing – including F1 driver Felipe Massa, Jamaican sprinter Yohan Blake (pictured) and golfer Bubba Watson – but it specifically dedicates a model to each of its guys.
The materials With inspiration and research taken from the high-tech racing car industry, Richard Mille’s timepieces were the first to include materials such as carbon nanofibre, alusic and aluminium-lithium – each helping to improve the efficiency of the watchmaking.
The history Starting his eponymous brand in 2001, French watchmaker Richard Mille made a bold call to break away from horology’s traditional techniques, and focus on creating brash, cutting-edge and uncompromising new timepieces.
The designs were largely inspired by the racing car and aeronautics industries.
Details: visit richardmille.com