When Brooklyn Beckham shot his Burberry campaign

Beckham junior's first move in his photography career drew some criticism from more experienced hands.

August 3, 2016

Like his dad, Brooklyn Beckham is pretty good at shooting footballs and has enjoyed a promising spell in the sporting field. But it’s shooting models that may prove to be his ultimate career path. 

The 17-year-old captured a series of moody images for Burberry’s latest fragrance campaign, photographing up and coming models such as Ben Rees, Lewis Helim, Todd Dorigo and Maddie Demaine in a London skate park for the Brit fragrance range. 

The Beckham-Burberry relationship is strong with Brooklyn’s younger brother Romeo having appeared in its ad campaigns. 

But at the time of the shoot earlier this year, the British fashion house drew criticism for the supposed nepotism that put the then 16-year-old in such a sought position.

Leading photographs lambasted the brand, saying the move devalued the skills and experience of long-time professional snappers, choosing instead a celebrity with millions of followers on social media. 

Fashion photographer Chris Floyd, whose famous portraits include Sir Paul McCartney and Stephen Fry, said the move was a ‘devaluation of photography’ and that it went ‘against everything his parents represent’.

“David and Victoria Beckham represent sheer willpower and graft. Especially her, she’s climbed that mountain all by herself," Floyd said. "They represent hard work and then their 16-year-old year son comes along and it’s sheer nepotism. He hasn’t done it from hard work, which is counter-intuitive to what his parents represent.

“Part of me takes my hat off to Burberry and says that’s clever, but the photographer side of me says for god’s sake. Brooklyn Beckham’s got however many million Instagram followers, that’s what’s attracted Burberry. The people his age are Burberry’s target market or the future target market.”

Still, they say there’s no such thing as bad publicity, and six months later here we are; the negative reaction has blown away and we’re left with Brooklyn’s first professional images.

As for the fragrances – which everyone completely forgot about in the nepotism sh*tstorm – us gents have three to choose from: Burberry Brit For Him, Burberry Brit Rhythm and Burberry Brit Splash. Are they any good? We have no idea, but next time you’re walking through duty free, have a sniff and let us know.

© Copyright Burberry/Brooklyn Beckham