How to... buy jewellery for women

For many men, buying something shiny is intimidating. Here are a few tips on picking out the perfect piece

EDGAR staff May 30, 2014

Gentlemen, it seems that despite our best and bravest efforts to do right by our beloved other halves, they will always find something that we have overlooked and proceed to remind us of our shortcomings.

The best way to avoid this is to: take heed of what they say; learn from it; and never make the same mistake again – ever. However, there is another way.

In our experience, buying something nice will, hopefully, distract them long enough to forget why they were mad at us in the first place. Jewellery helps.

So follow these tips on how to buy women jewellery and you’ll be earning enough brownie points to put your local bakery out of business.

Know what she likes

There is no point dropping a serious amount of money on a piece of jewellery that will never see the light of day. Make sure you buy her something that she will wear. But in order to do that, you’ll need to be observant.

“When a man walks into a store and says that he wants to buy a gift for someone, the staff have to understand who he is buying for,” says Robert Tateossian, founder of high- end jewellers Tateossian. “In order to help pick the right item they need to understand what age she is; how tall she is; if she is a conservative dresser; what colours she likes to wear. You should be able to answer these points.”

Balance the budget

Jewellery can range hugely in price, so try and have a good idea of how much you are willing to spend before walking into a store with a blank cheque. Not only will it to you from over spending, but it will save you time. Let the jeweller know if you are there to spend AED 50,000 or AED 5,000 so they can direct you to specific collections.

Be observant

In the time that you’ve known your partner, you would have seen her dress for different occasions – work, dinner, parties etc. Try noting what pieces she wears and what type of items reoccur. If it helps, picture yourself as a modern day Sherlock Holmes. If she wears bracelets and doesn’t have her ears pierced, then avoid buying earrings. It’s elementary.

Trust the vendor

The Middle East has its fair share of jewellers and jewellery shops. So, once you have decided what she likes and what you are going to buy, make sure you test out a couple of good established traders. Prices can vary quite dramatically from shop to shop, so it is important to know that you are paying the right amount. It is also important to remember that when it comes to jewellery, it is expensive for a reason.